Could your business be facing a lawsuit over Internet search results?
Any business would jump at the chance to dictate the order of organic Internet search results that include its name. But that’s not so easy. Still, a judge in Florida recently told a well-known, international company that it must find a way to do exactly that. And in the vast world of the web, it’s a cautionary tale for businesses of all sizes. The case involves a Gainesville, Fla., company, Uber Promotions, which has a regional