How to Walk the Tightrope When Raising Prices
Raising prices can be fraught with risk during good economic times. So what happens if you try to raise prices during bad economic times? As Hamlet would say, “Ah, there’s the rub.” If you raise prices, you risk losing clients to competitors. If you don’t, decreasing revenue or rising costs can capsize your company. So what’s a small business supposed to do? The Art of Pricing Raising (and, sometimes, even lowering) prices can be a balancing